Understanding the client's experience is essential to identify the Moments of Truth in which the companies are able to generate diferentiation and value for the client. But once identified, it is necessary to apply innovation tools and experiences' design in order to redifine the way in which the experience is delivered in these critical interactions. In order to achieve this, it is recommended to be supported by experts who can contribute with methodologies and tools which will grant a bigger succes and smaller amount of time for the aims' achievement.
Inside IZO's Experience Innovation proyects, we develop the necessary activities in order to redisign the crytical Customer Journey interactions, based on the existent information regarding the client and his experience with the company.
For the performance of these activities, IZO counts on Innovation & Design Thinking tools, as well as creativity methodologies and customer centric design, based on which we work along with the company's multidisciplinary teams or clients.
The experience's innovation includes activities such as:
- Client Co-Creación Workshops, aimed to ideas' generation and initiatives to redisign the experience along with the clients
- Employers Co-Creación Workshop, aimed to ideas' generation and initiatives to redisign the experience along with the employers
- Interations Design Workshop based in Emotions, IZO's own methodology which allows to incorporate emotions to the processes and interactions with clients"