What’s IZO Insights?

IZO Insights is an area exclusively dedicated to the investigation and genuine contents generation, innovative and surprising regarding client experience. In order to be a reference, you need to create the school.

Which are your KPIS?

We aspire to create the next client experience trending topic, the customer journey substitute, the next nps generation, the Robot portrait of who will soon be our client, the new boardroom controversy. We want to break all myths about the client and his relation with the different sectors and we want to design the way our favorite and most admired companies will be in the next 10, 15...20 years.

What kind of publications do we generate?

Whitepapers

Analysis, Rankings, Comparatives & Evolutionary regarding Ibero-American Client Experience. Analysis recommendations in a sector/country level.
Analizing in real time Client Experience in its sector and country, being able to compare your own performance with the global picture, and your positioning in the best companies’ ranking.

Bluepapers

Information about the BCX which amazes. Special reports about sectors, countries, clients and Experience dimensions. Action conclusions & recommendations in a sector/country level.
Knowing the reality behind data. Breaking myths regarding Client Experience and about Clients themselves.

Best Practices

Strategy, methodology and initiatives analysis have been succesfully demonstrated in a wide variety of sectors and/or which have been impanted by Client Experience leader companies with excellent results.
Learning from other sectors and countries and companies leaders in Customer Experience. Replicate what works to other companies and not “wasting” resources into innovations that already exist.

CASE STUDIES

Practical cases which lay out a problem and provide the key tools to reach an optimal solution. This cases are inspired in real companies, and offer methodologycal tools used by our consultors, which makes them highly valuable.
Understanding the reason for the client’s behavior. Acquire habilities and methodologies to solve the main challenges in my company and/or sector.

CX Trendencies

Informs regarding the main consumer trends and how they are being aplied in different sectors, companies and countries.
To know what the consumer will be doing in the future and be able to anticipate ourselves. Innovate in what really matters to the client and dissociate ourselves from the sector, generating products, experiences and moments of interaction in which we don’t compete with anyone and, therefore, we’re different.

GEN Analysis

Studies regarding consumption behavior, changes in necessities and preferences, the psichology and behavior in the different clients’ generations.
Getting to know the persona behind the consumer. Understand his vital moments, way of living, relating and consuming, and how all this affects his expectations and experiences with the companies.

Who’s behind this?

Elena Arizmendi

BCX Responsible


elena.arizmendi@izo.es

Team IZO Insights

Consultants & Analysts


insights@izo.es

Maurien Bacca

IZO Insights Director


maurien.bacca@izo.es

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