In June, we selected IZO out of a group of consultancy companies, to initiate the Client Experience Project in ALSA.
The main reason for this choice was its Client Experience projects’ expertise, with a very clear and tangible methodology.
To the day, “Customer Experience” concept is not quite clear in Spain and most companies tend to confuse it with marketing campaigns, CRM.. However, IZO’s proposal fitted better with the true Customer Experience essence, different to the one layed out by other consultancy companies.
A year and a half later, we continue trusting IZO, and considering it different and really specialized in Customer Experience.