Our selection of 48 Recommendations in Customer Experience is not intended to be the solution to all customer service problems and needs, but rather to offer ideas that, correctly analysed, defined and adapted to the characteristics of each organisation and implemented consistently throughout the year, provide small solutions that contribute to improving service and customer relations.
In general, the recommendations or advice set out below are not particularly surprising, rather they are aspects that most would expect to occur in any organization that wants to focus on the client. However, it is very difficult to be excellent in all aspects of the total customer experience. Some organizations are stronger in some aspects than in others. The calendar is a mirror in which to look at yourself and identify how many of the collected aspects are firmly implanted in the organization and which ones might be useful.
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Dentro de un mercado donde cada vez es más difícil diferenciar productos y servicios, Customer Experience se entiende como la única estrategia empresarial que garantiza el porvenir de las marcas, y así lo reconocieron en 2011 el 95% de los ejecutivos de grandes compañías.
48 Recommendations in Customer Experience, for each month.
