Employee Experience: What is it and why should it matter to you?

Employee satisfaction is a crucial element for the success of any organization. And the key to achieving this satisfaction is to understand and continuously improve the employee experience (EX). The problem is that not many companies know what this is.

If you don't know it either or want to know more about this interesting topic, in this article we explore in detail what the concept of “employee experience” implies and why it should be a priority for your company.

What is employee experience?

The Employee Experience is the overall perception that an employee has of the company. And this perception is fueled by all the interactions that workers have with their employers.

In other words, the EX encompasses all the experiences, formal and informal, that a collaborator experiences during their relationship with the organization. In this sense, the Employee Experience must be understood as a holistic concept that considers aspects beyond mere work.

However, at Izo, we believe that the employee experience is more than a set of policies and benefits. In fact, we think that this is a strategy to generate an experience associated with brand attributes. Therefore, we believe that this experience begins before formal contact and persists even after the employee leaves the company.

Why employee experience is vital for a company

Recognizing and improving the employee experience provides companies with multiple benefits. Here are some of the most relevant ones:

Increase employee satisfaction

Employee satisfaction is a solid foundation within the Employee Experience. The creation of a positive work environment, together with effective human resources policies and the promotion of professional development, directly contributes to forging positive experiences.

Improve productivity

A happy employee is a committed worker who is more willing to put in the effort. This, in turn, increases the company's overall productivity.

Therefore, effective management of the Employee Experience not only improves the quality of work, but also plays a crucial role in retaining talent.

Improve the Work Environment

Creating a positive work environment is essential for the well-being and retention of talent.

In addition, a healthy work environment not only reduces absenteeism, but also encourages collaboration and cohesion between teams.

In other words, the implementation of Employee Experience strategies translates into a harmonious work environment that favors personal and professional development.

Turn employees into brand ambassadors

Experiencing positive situations in the work environment makes employees more likely to recommend the company to other professionals. This phenomenon, known as a “brand ambassador”, goes beyond attracting talent; it also positively shapes the organization's external perception, consolidating its position as an employer of choice.

Knowing this is particularly important considering that, according to Gallup, 8 out of 10 employees in the world are not committed to their companies.

EX Strategy: How to implement it?

‍

Implementing an Employee Experience (EX) strategy is not only desirable, but essential for cultivating an effective and positive work environment. Below, we detail how to successfully carry out this strategy, using our E2X model.

1. Understand the employee's level of maturity

Before designing and implementing an EX strategy, it is crucial to understand the level of maturity of employees in relation to the experience that the company offers.

Our E2X model addresses this aspect by evaluating four key components:

• Employee Experience Governance: What are the policies and functions that determine what the experience is like?
• Employee Experience Context: What are the organizational elements that influence the way we manage the experience?
• Employee Experience Needs: What are the needs, pains and expectations of our employees?
• Employee Experience Drivers: What are the main levers that influence and condition the experience?

2. Make a diagnosis of the current situation

An accurate diagnosis is the starting point for any effective strategy. This involves conducting interviews with the key actors involved in the employee experience, reviewing current tools and processes, and analyzing available indicators and studies.

This comprehensive approach provides a comprehensive view of the current situation, identifying areas of strength and opportunities for improvement.

3. Use evaluation tools and processes

The application of specific tools is essential. These tools include experience surveys, employee journey analysis, and assessments of the maturity level of the current program.

The information collected provides concrete data on the perceptions and expectations of employees, orienting the strategy towards concrete and effective actions.

4. Focus on continuous measurement

Continuous measurement is essential for evaluating the effectiveness of the strategy over time. Implementing metrics such as the Employee Net Promoter Score (ENPS) and other key indicators allows you to constantly evaluate employee perception and adjust the strategy as needed.

In short, the implementation of a successful Employee Experience strategy requires a structured approach focused on analysis and continuous adaptation.

How to measure the effectiveness of the EX Strategy
‍

We came to the final part of the content: measurement. The effectiveness of an Employee Experience strategy is measured through key indicators that provide a comprehensive view of employee perception and commitment.

In addition, it can also be measured using specific tools to evaluate the impact of the actions implemented. Let's see what these KPIs and tools are.

Measurement Tools

1. Employee Net Promoter Score (ENPS): This indicator measures employee loyalty through the key recommendation question. A positive ENPS indicates a high degree of satisfaction and commitment, while a negative result highlights areas that require attention.
2. Effort measurement: Evaluating the effort that employees must make in their interactions with the company provides valuable information. Less effort is often associated with a more positive and efficient experience.
3. Continuity measurement: This indicator is crucial for understanding talent retention and the effectiveness of the strategies implemented.

Specific tools

1. Employee Journey: It allows you to map employee experiences throughout their work cycle, identifying points of friction and opportunities for improvement.
2. Employee archetypes: It helps to understand and segment the needs and expectations of different groups of employees, customizing strategies.
3. People analytics: Uses data and analysis to better understand employee behavior and needs, informing strategic decisions.

These tools not only measure the effectiveness of the EX strategy, but they also guide the design and continuous improvement process. This ensures that the employee experience is aligned with changing expectations and needs.

The latest on Employee Experience

In short, implementing an effective Employee Experience strategy not only increases employee satisfaction, but it also improves productivity, strengthens the work environment, and turns employees into brand advocates.

If you want to know more about Employee Experience or are ready to implement such a strategy in your organization, don't hesitate and contact us. We're ready to help.