Retail Experience Management

Experiences that make a difference: transform competition into opportunities with Izo

+1000 customers They trust us

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Find out how Izo can help you implement an ecosystem of experience in your company.

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Employee Experience Izo
Solution of
Employee
Experience

In the retail and mass consumer sector, employee satisfaction and engagement are crucial to offering exceptional service. Izo addresses this need with its Employee Experience service, from hiring to disengagement. By thoroughly analyzing every point of contact, from the selection process to ongoing professional development, Izo helps companies create work environments that promote employee satisfaction and emotional bonding. Not only does this improve the staff experience, but it also translates into more positive and efficient customer service.

Logo Customer Experience
Solution of
Customer
Experience

Izo offers specialized Customer Experience solutions for the retail industry and mass consumption. Understanding that Customer Experience goes beyond transactions, Izo focuses on how customers perceive each interaction, from product exploration to post-purchase. By identifying key elements such as the brand and the product, Izo helps companies to generate lasting emotional connections with customers.

Not only does this drive sales, but it also creates positive memories that strengthen customer loyalty and brand reputation in a highly competitive market.

EA Izo
Solution of
Interaction
Intelligence

Izo's Interaction Intelligence solution adapts to the demands of retail and mass consumption by objectively evaluating the delivery of experiences at key touchpoints. From interaction in physical stores to online customer service, Izo uses advanced analytical and technological capabilities to provide valuable information about the customer experience.

This allows companies to make informed decisions for the redesign and transformation of the customer relationship, ensuring that every interaction drives customer satisfaction and loyalty in the highly competitive environment of retail and mass consumption.

Technology Partners Izo
Solution of
Technolgy
Partners

Izo promotes Digital Transformation in retail and mass consumption, recognizing the importance of technology in managing experiences. With Qualtrics as the central Experience Management system, Izo helps companies design and manage meaningful experiences in a dynamic and secure environment.

From analyzing data to generating proactive recommendations, Qualtrics technology becomes an inspiring force for systematic action across the organization. This allows the retail and mass consumption sector to adapt quickly to changing market demands, maintaining innovation and offering exceptional customer experiences.

See more success stories

Eventos

Webinar: "No Preguntes, Escucha"

27 de Marzo de 2025

Online

17:00 ESPAÑA

Grabación

Panel de Mujeres 2025

6 de Marzo de 2025

Online

17hs ESPAÑA

Grabación

Webinar Portugal: "Experience Management Evolution"

February 26, 2025

Online

17:00 PORTUGAL

Grabación

Novedades

El futuro del Experience Management: ¿Hacia dónde vamos?

Sumamos la visión de Izo y nuestro principal partner Qualtrics en cuanto al futuro de la Gestión de Experiencia, principales tendencias y buenas prácticas de la industria.

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Izo Anuncia a los Ganadores de los Sellos BCX 2024

Izo, firma líder en experiencia del cliente en Iberoamérica, se enorgullece de revelar a los ganadores de los prestigiosos Sellos BCX 2024. Estos premios anuales distinguen a las empresas que han alca...

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Guide to Measuring Customer and Employee Experience Management with XM Metrics

Explore key strategies for measuring and increasing your ROI using XM metrics in your company's customer and employee experience

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Internationalization of Companies: Challenges and Opportunities

The internationalization of a company is a process in which an organization extends its operations and presence beyond its local market, expanding to foreign markets. It is a strategic response to glo...

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Customer Service: What it is and its differences with Customer Care

Discover the essence of Customer Service and Customer Care, their impact on customer loyalty and how to adopt them to improve your business

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What is an Empathy Map and why design one

An empathy map is a business tool that improves the understanding of your company at unique levels. Learn how to design it

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Applications of Artificial Intelligence in Employee Experience Management with Qualtrics

Artificial intelligence (AI) is applied to Qualtrics EX in several ways to improve the employee experience throughout their Journey, and to provide organizations with valuable information for decision...

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Phases of the Customer Journey: What they are and how to approach them

Discover how to optimize the phases of the Customer Journey to improve the experience of your customers and turn them into promoters of your brand

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A milestone in our journey: Izo is a Qualtrics Platinum Partner

In 2024, we have been recognized as Qualtrics Platinum Partners, the highest level of alliance within the Qualtrics Partners Network

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From the work environment survey to business culture

Optimize your company with work environment surveys. But don't stop there, because the ultimate goal is to improve your organizational culture

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Franchise Model: What is it and how does it benefit you to be an Izo Franchisee

The franchise model can be the perfect way to grow your business. At Izo we offer a solid and flexible platform for you to take your project to the next level, just as we have been developing it for t...

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The Importance of Effective Communication in the Customer Experience

La comunicación efectiva es clave para fidelizar clientes: personalización, resolución ágil y experiencias memorables construyen relaciones duraderas.

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eNPS or how to know if your employees want to work with you

Classify your employees as promoters, passives or detractors, with the eNPS metric. Measure and improve staff loyalty today

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EX Strategy: Improving the Employee Experience

Learn how to improve the employee experience with effective EX strategies. Learn to design tactics that benefit employees and customers

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Companies that motivate their employees and the benefits of doing so

Discover how leading companies such as Google and Sanitas promote work motivation and its positive effects on business results

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Employee Journey: What it is and what advantages does it offer your company

Learn about the employee journey and its advantages to create a positive work environment and increase your company's profitability. Get informed!

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Crossboarding, a solution to the talent drain

The flight of talent and the high turnover rates of qualified professionals continue to be major challenges to face. Implementing a crossboarding project in the company will allow employees to feel ha...

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Successful Companies: Your Employees, Your Brand Ambassadors

Learn how to turn your work team into your best brand ambassadors, improving your Employee Experience in a short time

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Expert Opinion: After the Customer Journey What?

El Customer Journey es solo el inicio: actúa, transforma la experiencia y fideliza a tus clientes con decisiones estratégicas y metodologías ágiles.

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Employee Experience: What is it and why should it matter to you?

Learn about the employee experience and how it can transform your company by increasing employee satisfaction and loyalty. Find out here!

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What is NPS: Formula and real applications for your company

Learn what NPS is and how this metric can help you measure customer loyalty. Practical formulas and applications for your company

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Customer Experience Framework: Transform Your Service

Elevate your business with the Customer Experience Framework. Learn effective strategies to optimize your consumers' experience

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Customer Journey: Think like your customer

Discover the Customer Journey: An essential map for business success that shows customer interaction with your company

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CX Analyst: Boost Your Customer Experience

Learn the crucial role of the CX Analyst and the CX Manager in improving the customer-company relationship and its impact on your business

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Expert Opinion: Employee Value Proposition — Beyond Wages

Discover how an effective Employee Value Proposition (EVP) goes beyond salary to attract, retain and motivate talent. Learn to design a comprehensive, competitive and authentic EVP that connects with ...

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Why do we believe in local partners? The 7 keys to our success.

The key to our internalization has always been to trust the knowledge that each local partner has in their market. That's why Izo's Business Partners are carefully selected following these specific cr...

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Power Transformation based on the Customer Experience Management Assessment

Discover how to integrate Customer Experience into your business strategy with the Izo CEM Assessment. Assess your company's degree of maturity and develop a clear and effective action plan to improve...

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What is Customer Experience and how is it managed?

Discover what customer experience is and how to manage it effectively, to improve the profitability of your business, regardless of your sector

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Improve the Experience by reducing costs. Is this possible?

Learn how investing in customer experience can increase satisfaction, reduce operating costs and improve financial results. Learn from case studies and strategies to optimize return on investment in c...

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The Importance of Human Resources (HR) in a Company

In recent times we are witnessing events that, for better or worse, are considered “historic” and represent a paradigm shift in the way of thinking of a large number of people. The new mental model th...

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Business Transformation through Employee Experience: The Path to Organizational Success

Manage the customer-centric Employee Experience to successfully transform your organization

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Ethical Design: Building for Respect and Diversity

In today's digital age, ethical design has become a crucial branch of applied ethics. The term “design” is not simply limited to visual or aesthetic creation, but rather extends to the design of produ...

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Connect: The Key to Experience Management

Learn to connect customer experience (CX) with employee experience (EX) and discover how this synergy can improve customer satisfaction, talent retention and business productivity. It explores effecti...

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Welcome aboard! 5 Keys to Onboarding that Attracts New Collaborators

Find out how a process of Onboarding well-structured can improve the employee experience from day one. Learn key strategies for receiving and adapting to new contributors, both in face-to-face and vir...

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The 6 Fundamental Pillars of Management 3.0

Although many companies define Management 3.0 as a management methodology, method or framework, the truth is that it is more of a current of thought, which sometimes transcends even the organization's...

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Results of implementing an Employee Experience strategy in your company

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Claves para hacer más felices a tus Clientes

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The 7 Deadly Sins of Customer Experience

Are you a sinner or a sinner. It's not a question, it's a statement. We all are or have been at a business level at some point in our lives. But don't worry if you feel identified with one, since for ...

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5 Maneras de Motivar a tu Equipo

Cuando hablamos de equipos de trabajo a menudo sale la palabra “líder” como una figura esencial para llevar a lo más alto a todo el grupo. Pero, ¿qué es para nosotros un líder? Seguramente te habrán v...

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Netflix's Business Culture: The Secret to Its Success

In the competitive world of entertainment, Netflix has become a global technological giant that revolutionized the way we consume movies and series.

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Customer Lifetime Value (CLTV): What is it and How to Optimize It?

Learn what Customer Lifetime Value (CLTV) is and its importance for customer loyalty. Discover how to calculate this key metric and effective strategies to improve CLTV, ensuring more loyal customers ...

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Efectos de Primacía y de Recencia. ¿Qué son y para qué se usan?

En el mundo de la psicología se estudian dos fenómenos que afectan sobre nuestra capacidad cognitiva para seleccionar y procesar información relevante, y que están íntimamente ligados con nuestra capa...

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7 Tips for Achieving a Good Brand Reputation

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X-Data and O-Data: The Secret Combination to Enhance the Experience

An organization's success goes beyond traditional operational data. To truly understand people's experience and improve it, it's essential to combine different types of information data (O-Data and X-...

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eNPS or Employee Net Promote Score: What is it and How Is It Calculated?

We are currently beginning to become aware of the importance of having measurement indicators that guide us during the employee's journey and in the employee's relational experience with the organizat...

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The 3 Best Examples of Business Culture

If you are looking to know what the trends are in terms of business culture, you are in the right place. Next, I'm going to give you a tour of some cases that I think are very interesting and in my op...

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What is FCR (First Contact Resolution) and How to Improve It?

Learn how excellent customer service is key to business success. This article explores the metric of First Contact Resolution (FCR), how it is calculated and strategies to improve it, highlighting its...

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¿Qué son los Touchpoint o Puntos de Contacto del Cliente?

Managing the customer experience is becoming increasingly complex in such a competitive market. Working to align the emotions of your customers with your company's strategy involves a part of science ...

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7 Tips for Planning a Successful Workshop

A workshop is a specific and strategic co-creative workshop. In other words, it is a planned activity through which one or more facilitators they work together with the attendees on a particular topic...

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What is AHT and How to Improve It?

The AHT (Average Handle Time or Average Handling Time) is a indicator that helps us understand the average time of interactions between the customer and a contact center.

It is common for this indica...

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7+1 Sesgos Cognitivos que Tienen los Consumidores

They exist more than 30 different types of psychological biases What condition the behavior and decisions of the human being. Below we will explain with examples the most relevant of them all.

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9 Elementos Clave de la Cultura Empresarial

La cultura empresarial se ha vuelto la protagonista de muchas historias ganadoras en las organizaciones como ya los dice Peter Drucker: "la cultura se come a la estrategia". Estas palabras deben gener...

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What is the Customer Journey and How Does It Help the Customer Experience?

There are many types of blindness: some are physical, but many others have to do with the inability of human beings to see things that are in front of our eyes. The reason why this happens has to do w...

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What is a Moment of Truth?

As Dr. Karl Albercht says, it is”The moment of truth is a situation in which the customer gets in touch with any aspect of the organization and gets an impression about the quality of the service.”. T...

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What are Business Verticals?

If your company is dedicated to the sale of services, it is important that you know the Concept of business verticals. Why is it so important to apply it in your company? Because it directly affects y...

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What is Brand Experience and How Can You Improve It?

Changes in consumer buying behavior combined with increased competition and digital development have highlighted the need to adapt to the current reality of the market. In this way, the so-called Bran...

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Do we share or do we each share on our own? : The importance of shared experiences

Do you remember the last time you went to the concert of your favorite artist? The last time you ate at the best restaurant in town? The last great trip you took? Of those experiences and others that ...

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What Types of Business Culture Are There?

Corporate culture It's the company's way of being. The result of defined policies, standards and procedures. The intangibles of the company, the elements that define it, are managed, so it affects all...

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What is a Service Blueprint and what is it for?

Before delving into the uses and potential of the Blueprint in an organization, let's start by explaining what this service consists of.

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How to use Close The Loop in VOC Programs?

One of the key aspects of customer voice models is to be able to act with guarantees on Feedback received. To this end, we recommend adopting the Close-the-Loop, standard protocol that works in two pl...

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The Basics of Multichannel Customer Service

Just as when it comes to informing ourselves, we no longer stick to traditional information channels, but instead turn to other alternative sources of our liking (blogs, wikis, social networks, etc.),...

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What is the Employee Journey and How to Create It?

Managing the engagement of the people who work in our organization is undoubtedly the main challenge we face as HR managers in order to attract and retain the best talent. Successfully overcoming this...

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SMART CENTER The Smartest Way to Impact Business Results

We know that managing a Customer Relationship Center (CRC) is becoming more complex every day. Companies must satisfy customers who are increasingly informed, more demanding and with greater decision-...

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5 Ways to Measure the Value of Your Brand

Having a good brand value can mean the difference between a business lasting over time or simply falling into oblivion.

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What is Employee Experience and How Is It Managed?

A methodology that changes the way we view and manage human talent in organizations and that we want to recommend so that you can generate a positive memory of your company, is the Employee Experience...

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What are Archetypes and How Do They Help Your Business?

“You are the most important thing”. You've heard and read this phrase hundreds of times in conventional advertising, right? However, the reality is that the customer doesn't seem to be the most import...

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What is a Buyer Persona? The Key Piece for Your Company

A buyer persona or archetype It's a virtual projection about what our potential customer would be like to adapt our strategy to your needs. To create this virtual prototype of our client or potential ...

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What is the Customer Journey of a Customer in the Hotel Sector like?

When we talk about the customer experience in a hotel, we do so in a context marked by a sector that is constantly growing and which is registering higher levels of competitiveness every day. A sector...

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What Are the Differences Between Customer Experience and Customer Service?

We are surrounded by Anglicisms and terms that are emerging, more and more quickly. Before we break down the differences, let's go into detail about the definition we could give to each of them.

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Minimum Viable Product (MVP). What is it and what is it for?

You've probably heard this terminology before minimum viable product or MVP by its acronym in English. But before we dive into the bowels of this concept, let's analyze where it comes from.

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What is the Customer Journey like in the Banking Sector?

There are numerous tools for working with and managing the customer experience, but if we have to say which one is the most important, personally, I think that the Customer Journey because of its abil...

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How to Do a Consumer Behavior Analysis

Behavior analysis is the study of consumer learning and behavior, ranging from understanding consumer motivations to evaluating Customer Journey, including understanding why consumers may or may not b...

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How to Apply the Kano Model to Product Design?

We will never tire of stressing the importance of listening to customers to understand them and give them the best experience. Without a doubt, it is something basic that any company that aspires to b...

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What is the Satisfaction Index or CSAT?

When we talk about customer experience, it is inevitable to talk about customer satisfaction, and it is undoubtedly one of the measures that we must take into account when piloting the experience in o...

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5 Keys to Understanding What a Focus Group Is

The Focus Group is a qualitative study technique of the opinions or attitudes of a specially selected audience regarding different elements of a product or service. As an introductory note, it can be ...

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What is FCR (First Contact Resolution) and How to Improve It?

We live in a time of constant change and uncertainty, where it is difficult to predict what will happen tomorrow. To this we must add an increasingly complex landscape, where differentiating between c...

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Millennials: 10 relevant insights about their buying behavior.

We know that Millennials will be critical to our businesses in the next decade, but... How can we surprise them? What makes them significantly different from other generations?

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Why Are Quick Wins Important in a Company?

Los Quick Wins or “quick wins” are a professional tool for achieving results quickly and with generally low investment within a company. This phenomenon acquires its greatest relevance within corporat...

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BCX: The Experience That Matters Is Multichannel

While various researches in the Anglo-Saxon market have been carrying out studies on customer experience in their markets for years, in Ibero-America we have so far lacked a reliable index to determin...

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What is the Empathy Map and Possible Uses

The empathy map is a visual thinking tool used to understand customer needs. This tool provides us with greater clarity to work on the objectives or challenges of projects focused on having the custom...

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Differences between Customer Service and Customer Care

As we mentioned in the previous post”Differences between Customer Experience and Customer Service”, we are surrounded by Anglicisms that emerge quickly, just as new disciplines emerge. It is true that...

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Brand reputation, a link in the CX value chain

Explore the relationship between brand reputation and promise to your customers. Learn key strategies for improving perception and loyalty.

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NPS (Net Promoter Score): What is it and How Is It Calculated?

A strong base of loyal customers is the best lifesaver for a company's long-term financial health. For that reason, we must know where we are. Do my customers recommend my product or service? The answ...

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What is Job Shadowing and What Are Its Benefits?

Job Shadowing is an activity by which an individual in an organization has the opportunity to work alongside another collaborator from a different area in their daily tasks. The terminology of this te...

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What is the CAC (Customer Acquisition Cost) and How Is It Calculated?

Customer Acquisition Cost is one of the most important indicators a company can use to measure its effectiveness in acquiring new customers. The CAC refers to the cost that a company must pay to acqui...

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Loyal Customer VS Recurring Customer: What Are the Differences?

There's a big difference between a returning customer and a loyal customer. The main one of them is that the frequent clientele is those who buy at a store or a brand many times, while loyalty occurs ...

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What are ATL and BTL Market Strategies?

If, like me, you have wondered what the “line” that is spoken of when creating strategies refers to. This article will give you an alternative to start orienting all your actions towards the real reas...

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Uber vs Taxis: A Question of Good Service and Customer Focus

With regard to the great discussion that has arisen over the decision to leave UBER from the country due to a legal resolution, I want to state what, from my point of view, is the real reason why this...

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What is a Customer Journey and How Is It Created?

The biggest asset a company has are its customers. All business strategies must revolve around them to meet their needs in the most efficient way possible. And that alone is no longer enough, we must ...

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SWOT Analysis: What Is It and How Does It Help in Strategy?

El SWOT analysis or also known as SWOT analysis, is a tool for analyzing the situation of a company, observing its internal characteristics (Weaknesses and Strengths) and its external situation (Threa...

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PESTEL Analysis: What Is It and How Does It Help in the Strategy?

The Analysis PESTEL It is one of the best-known tools together with the SWOT analysis, to carry out a macroeconomic and strategic analysis of a company's situation.

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How Does a Sense of Humor Improve Productivity?

We could say that the sense of humor, It is the least common of all the senses inside an office of a large corporation. The atmosphere of most of them always invites that typical serious and boring pr...

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What is Customer Experience and How Is It Managed?

Discover what customer experience is and how to manage it effectively, to improve the profitability of your business, regardless of your sector

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