Business Transformation through Employee Experience: The Path to Organizational Success
Nowadays, companies are increasingly aware that the Organizational success is intrinsically linked to the employee experience. Effective management of the Employee Experience (EX) not only impacts employee satisfaction and retention, but it also drives business transformation and is considered a competitive advantage, especially considering recent trends of quiet quitting and application to jobs driven by discontent, increasing market uncertainty.
In this article, we will explore how companies lead transformation processes through the management of a employee experience work roadmap, and how working on the employee experience translates into business success.
Current Challenges: Hybrid Jobs, Multicultural Teams and Flexible Schedules:
The change experienced in the last four years in terms of remote, hybrid jobs, multicultural teams, different geographies and schedules can vary considerably depending on the source and the specific region to be studied. However, here are some general trends based on recent data:
Remote and Hybrid Jobs
- Growth of Remote Work: According to a report by FlexJobs and Global Workplace Analytics, remote work in the United States has increased 159% since 2005, with a growth of 44% in the last five years.
- Adoption of Hybrid Work: According to a PwC survey, 72% of employers plan to implement a hybrid work model in the future, indicating a trend towards greater flexibility at work.
Multicultural Teams and Different Geographies
- Globalization of Work Teams: With the advancement of technology, companies are hiring talent from different parts of the world. According to a Harvard Business Review report, 85% of the companies surveyed indicated that their teams have become more multicultural in the last five years.
- Geographic Diversification: According to data from Remote Year, a company that organizes work and travel programs, 69% of the remote workers surveyed have worked from more than one country in the past year.
Adoption Flexible Schedules
According to an Owl Labs survey, 80% of workers report that they have at least some flexibility in their work schedules, indicating a trend towards greater autonomy in the organization of work.
Current statistics reflect the growing trend towards greater flexibility in work, including remote, hybrid work, the geographical diversification of teams and the adoption of flexible hours. These changes have been driven by technological advances, changes in employee preferences, and the need for companies to adapt to a constantly evolving work environment.
The challenge of working on the employee experience in a hybrid environment, where the workforce is distributed between remote and face-to-face work, presents unique challenges for companies. The book “Remote Not Distant: Design a Business Culture That Helps Us Thrive in a Hybrid Workplace“ by Gustavo Razetti, offers valuable insights on how to design a business culture that allows organizations to thrive in this new environment.
But where to start and achieve this level of integration? For the organization to reach that level of consolidation, it is important to ensure knowledge and understanding of the collaborators' E2E experience with the organization as well as their needs, the best tools to achieve this are the Employee Journey and the Archetypes tools that will allow us to understand the experience lived at each moment and generate groups based on their expectations and motivations.
Key ideas for consolidating EX integration
Generating a VoE Program
A program that transforms the organization based on the very opinion of employees, combining operational and business data with experience data, so we will see a clear path of transformation, providing Flexibility and Adaptability. Companies must be flexible and adapt quickly to changes. in the work environment, providing employees with the tools and support necessary to succeed in a hybrid environment, always having a positive impact on the business.
Culture of Experience
Implement a culture centered on people's experience has a direct impact on the ecosystem of experience. This is consolidated as a means to contribute to the achievement of key business objectives, becoming a clear business strategy.
In short, successful employee experience today requires a strong and adaptable company culture that encourages collaboration, communication and employee well-being.
To create an organization focused on creating value from the management of experiences, it is necessary to define, enable and promote rational and emotional elements that translate into behaviors (Culture Book).
The Role of Employee Experience in Business Transformation
According to the book “Built for People” by Jessica Swaan, a strong EX strategy is critical to building a people-centered organizational culture. Companies that prioritize the employee experience tend to be more innovative, agile and adaptable to change. This is because committed and satisfied employees are more willing to contribute new ideas and ways of working, which drives innovation and continuous improvement in the organization.
How an Employee Experience Roadmap Guides Transformation
At Izo, we are aware of the importance of building that clear strategic plan to manage the employee experience. A well-designed EX roadmap will allow any organization to understand the current maturity of its model and establish steps to help bring the organization to the expected level of maturity.
The Izo Roadmap defines the objectives, actions and deadlines to improve different aspects of the employee experience, starting from the diagnosis itself to the implementation of a technical Experience office that guarantees the understanding, design and implementation of the transformation challenges identified throughout the employee's life cycle. ****
General Phases
- EX diagnosis,
- Agile EX Transformation and
- Culture and Change Management Program.
Building an effective Employee Experience (EX) roadmap is a key process to improve the employee experience and, ultimately, promote organizational transformation while maintaining or strengthening the company's position in such a changing world, our current scenario, is undoubtedly the time where more factors and actors to combine come together when designing a strategy that will lead us to Organizational Success.
Tangible Benefits of a People-Centered Employee Experience
- Profitability: According to a Gallup report, companies with high levels of employee engagement have 21% higher profitability and 20% more growth compared to those with low levels of commitment.
- Revenue Growth: A Harvard Business Review study found that companies that prioritize customer and employee experience experience twice as much revenue growth as their competitors.
- Customer Retention: According to Forbes, companies that provide a great employee experience are 1.5 times more likely to have satisfied and loyal customers.
- Attracting Talent: A Glassdoor study found that 77% of employers believe that a good employee experience is key to attracting talent.
- Productivity: According to an IBM report, companies that invest in the employee experience are 17% more productive than those that don't.
- Innovation: A Deloitte study found that companies with a strong, employee-focused organizational culture are 1.5 times more likely to be innovative than those without that culture.
Business Success Stories working on Employee Experience (EX) strategies.
Airbnb
Focus on the Host Experience: Airbnb focuses on improving the experience of its hosts, providing them with tools and resources to provide exceptional service. This has significantly contributed to their success and growth in the hospitality industry.
People-Centered Organizational Culture: Google is known for its people-centered organizational culture, which includes benefits and programs designed to improve the experience of its employees. This has helped Google attract and retain high-quality talent, which has contributed to its success as a company.
Southwest Airlines
Focus on Employee Happiness: Southwest Airlines focuses on the happiness of its employees as a key factor for its success. The company offers a positive work environment and recognition programs that have contributed to high levels of satisfaction and commitment among its employees.
Zappos
Value-Based Organizational Culture: Zappos has built an organizational culture based on values such as transparency, authenticity and customer service. The company focuses on the experience of its employees, creating a positive work environment that is reflected in the satisfaction of its customers.
Apple
Innovation in the Employee Experience: Apple has pioneered innovation in the employee experience, offering benefits and programs that promote creativity and personal development. This has contributed to its reputation as an employer of choice and has fueled its success as a company.
These companies demonstrate that investing in Employee Experience strategies can have a significant impact on business success. By prioritizing the employee experience, these companies have succeeded in attracting and retaining talent, improving productivity and employee satisfaction, and building strong organizational cultures that have helped them to stand out in their respective industries.
Towards a People-Centered Organizational Culture: Steps to Implement
To achieve organizational success, following a strategic roadmap is essential. It begins with a maturity diagnosis of the employee experience, followed by the identification of the Employee Journey and the key archetypes that guide the employee experience. Then, the design and execution of a Voice of Employee (VoE) program allows you to collect valuable feedback. The definition and co-design of a value proposition for employees strengthens the organizational relationship.
Co-designing with employees to improve the experience throughout the Employee Journey is critical. The analysis and design of a human-centered relationship model lays the foundation for an empathetic and collaborative organizational culture. All this within a Governance that establishes a model for managing the Employee Experience, facilitating the development and deployment of key phases of listening, design and transformation.
This comprehensive approach sets us on the path to achieving a successful, people-centered organizational environment, thus creating the path to organizational success.
By prioritizing the employee experience, companies can improve employee satisfaction and retention, drive innovation and growth, including increased productivity, engagement and loyalty, obtaining a differential competitive advantage in the market that is very difficult to copy. At the end of the day, a people-centered organizational culture is the true engine of business success in the Modern Era.
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