Employee Journey: What it is and what advantages does it offer your company

The Employee Journey is a strategic tool for fostering a positive work environment, increasing talent retention and, ultimately, improving the customer experience.

But there's more. In fact, understanding and improving the Employee Journey, or employee journey, has a direct impact on a company's profitability.

In this article we talk about this concept and how you can take advantage of it within your company.

What is the Employee Journey?

The employee journey refers to the complete journey that an employee takes within the organization. This journey includes all the phases and points of contact from the moment a potential employee becomes aware of the company's existence to the end of their employment relationship.

For this reason, if you run a company, work in Human Resources or are even responsible for customer experience, you should be more than familiar with this concept.

Phases of the Employee Journey

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Let's now talk about the phases of the Employee Journey. And just as important, let's see what are the key strategies you should apply in each of them, to improve the employee experience.

Attraction and Selection Process

The first impression is crucial. In this phase, potential employees discover and develop interest in the company. Here, Employer Branding plays a fundamental role, as it shows not only the image of the company, but also the values and culture.

Key components: Attractive marketing, social media presence, job fairs and a transparent and efficient selection process.
Objectives: Attract the right talent and convey a positive and realistic image of the company.

Onboarding and reception

Onboarding is the process by which new employees are integrated into the organization. It is more than a mere orientation; it is the beginning of the employment relationship.

Key components: Effective company presentations, training on organizational culture, assigning mentors or buddies, and setting clear expectations.
Objectives: To facilitate a smooth and quick transition to productivity, and to foster a sense of belonging from the start.

Development and growth

This stage is vital for keeping employees motivated and engaged. It includes not only skill development, but also career planning and opportunities for progress.

Key components: Training programs, professional development opportunities, performance reviews and constructive feedback.
Objectives: To enable employees to achieve their full potential, which in turn benefits the organization.

Retention and Commitment

Here, the company actively works to keep employees motivated, engaged and satisfied with their work.

Key components: Recognition and rewards, work-life balance, wellness initiatives and talent management.
Objective: To make employees feel valued and an integral part of the organization, which promotes loyalty and reduces turnover.

Departure

Even when an employee leaves the company, it's essential to manage this stage carefully to maintain a positive relationship.

Key components: Constructive exit processes, networks of former employees and post-departure monitoring.
Objectives: To turn former employees into brand ambassadors and keep doors open for future collaborations.

The importance of the Employee Journey Map

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Let's now talk about the Employee Journey Map (EJM). The EJM, for its acronym in English, is a strategic tool that allows organizations to visualize and analyze each of the phases described above.

In this sense, this map is more than just a diagram; it's a reflection of the employee experience as a whole.

Usefulness of the EJM: It helps identify critical moments, pain points and opportunities for improvement in the employee experience.
Benefits of EJM: By optimizing these moments, organizations can significantly improve employee satisfaction, which in turn translates into better outcomes for the company and greater customer loyalty.

In short, the Employee Journey Map is essential for transforming employees into true brand ambassadors, ultimately reinforcing the company's image both internally and externally.

Creating an Employee Journey Map

At a minimum, to create an effective Employee Journey Map, you must:

Research and listen: Collect direct feedback from employees through interviews, surveys and focus groups.
Identify key moments: Recognize touchpoints and critical moments in the employee's journey.
Analyze and act: Develop strategies to improve those key moments and resolve identified problems.

Measurement and continuous improvement

Finally, to evaluate the effectiveness of the Employee Journey, it is important to measure aspects such as the Employee Net Promoter Score (ENPS), the employee's level of effort and the retention rate.

Employee Net Promoter Score (ENPS): It is a metric that evaluates the willingness of employees to recommend their workplace to friends or family. It's based on the question: Would you recommend working at your company to a friend?
Employee Effort Level: Measures the amount of effort that employees must invest to perform essential tasks and solve problems within the company. Less effort translates into greater job satisfaction and efficiency.
Retention Rate: reflects how long employees stay in an organization. A high retention rate indicates that employees are happy and engaged.

Both the Employee Journey and these 3 indicators should be part of your overall strategy of Employee Experience.

The latest on Employee Journey

In short, if you are a business leader or work in human resources, you must ensure that the Employee Journey is not only positive, but that it contributes to the sustainability and profitability of your organization.

And very importantly, you should know that employees who have a positive experience at work transmit that satisfaction in every interaction with customers, which improves the overall perception of the company.

If you're ready to improve your Employee Journey, don't hesitate and contact us. At Izo, we are experts at improving the experience for employees and customers alike. In addition, we have several technological solutions that shorten these processes and improve their results.