The Employee Value Proposition (EVP) has become a fundamental challenge for companies that want not only to attract, but also to retain and motivate their employees. Employee expectations are changing, and to keep up to date, we must build an EVP strategy that defines concrete mechanisms for relating to them, increasing their satisfaction, retention and commitment. In addition, this strategy must contribute to strengthening the brand and the company's reputation in the market.
It's not as simple as it sounds, since it goes beyond listing benefits and compensations (including salary) or mentioning career plans that are rarely confirmed with evidence. EVP can be defined as the integral promise that sustains and leverages the employee's experience in the company, and today, it's so important that it can make the difference between attracting and retaining the best talent in the market, or losing them to the competition.
Working on the design of an EVP implies not only meeting the expectations of employees from the process of attraction and selection, but also having a strategy that allows us to exceed them, generating commitment and a positive work environment.
If you're designing your EVP, consider:
- Make it comprehensive: It includes all the important aspects of the employee experience. Maybe the Employee Journey Map will shed some light on you.
- Make it different and competitive: Today's employee wants to feel special, unique.
- Make it real: It must reflect the true culture of the company and connect the mission, vision and values with employees.
- That includes tangible and intangible benefits: Not only compensation, but also recognition, work environment, etc.
- Make it flexible: It must be adapted to the different needs and expectations of employees. Employee archetypes can provide clues.
- Make it transparent: Clear, honest and based on the reality of the company. It must be compliant.
- That connects the personal with the professional: It must promote professional growth and, at the same time, encourage the physical and mental well-being of employees and their family projection.
Designing and keeping an EVP active in your company requires constant research to thoroughly understand the needs and expectations of employees, close communication and permanent measurement to make the necessary adjustments. The benefits to the organization, in terms of employee satisfaction and commitment, will be tangible and will contribute to achieving corporate objectives.
At Izo, we are happy to support you in the design and implementation of a new Value Proposition (EVP) that meets your expectations and those of your employees. The challenge will then be to design an attractive value proposition that fits the reality of the employee experience in your company.
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