In the vibrant financial scene of the Dominican Republic, Banco BHD stands out as a pillar of excellence in the banking sector. With a wide range of services including current accounts, loans, private banking, investments, corporate banking, insurance banking, credit cards and international banking, Banco BHD has earned the trust and respect of its customers over the years.

However, like any modern financial institution, Banco BHD faced the challenge of effectively managing multiple sources of information, without being able to take full advantage of customer feedback. With the objective of improving the customer experience and optimizing its operations, Banco BHD partnered with Izo to implement a strategic approach focused on customer feedback and the potential of cross selling.

The first phase of this initiative focused on simplifying the collection of customer feedback and establishing a solid structure to manage the “Inner Loop” of continuous feedback. Thanks to this improvement in feedback management, Banco BHD was able to identify opportunities for improvement and areas of strength in its customer service in a more efficient and effective way.

But the real innovation came with the implementation of cross-selling with promoters. Leveraging the information collected through customer feedback, Banco BHD designed personalized and targeted cross-selling strategies, which were executed with the help of dedicated promoters. Not only did these strategies generate a significant increase in cross-selling, but they also strengthened customer relationships and improved their overall experience with the bank.

The results speak for themselves. In just three months, Bank BHD managed to generate more than 1.2 million dollars in cross-sales, demonstrating the power of a customer-centric approach and strategic collaboration with Izo. This initiative not only generated a positive financial impact, but it also reaffirmed Banco BHD's position as an innovative leader in the Dominican banking industry.

The partnership between Banco BHD and Izo has demonstrated the value of a customer-focused strategy and the potential of feedback to drive growth and excellence in service. By harnessing the power of cross-selling and continuous customer feedback, Banco BHD has reaffirmed its commitment to offering cutting-edge financial solutions and staying at the forefront of innovation in the Dominican Republic.