Esenttia Colombia, a company belonging to the prestigious Ecopetrol Group, has stood out as a fundamental pillar in the sustainable transformation of society through the production and commercialization of essential raw materials for the plastics industry. With an undeniable commitment to sustainability and quality, Esenttia has become an export leader in the Colombian petrochemical sector, offering comprehensive solutions and high-tech products that generate well-being and quality of life in various industrial sectors.

Aware of the importance of staying at the forefront in a constantly evolving business environment, Esenttia partnered with Izo to carry out an ambitious project to diagnose and redesign its value proposition. The objective was to identify the differences between customer needs and the company's brand promise, and to effectively align them to provide an exceptional experience to its customers and stakeholders.

The first step in this process was to carry out an exhaustive diagnosis of the existing value proposition, analyzing customer expectations and needs, as well as the perception of the brand in the market. Thanks to this detailed analysis, Esenttia and Izo were able to identify areas of opportunity and design a comprehensive plan for the redesign of the value proposition.

One of the main actions undertaken was to implement an integration plan that would involve employees, customers and suppliers in a new business culture focused on excellence and innovation. This holistic approach allowed us to strengthen the relationship with stakeholders and create an environment of collaboration and shared commitment to the company's objectives.

The results were remarkable. Thanks to the collaboration with Izo, Esenttia was able to successfully align its value proposition with customer expectations, improving the customer experience and strengthening its position as a leader in the Colombian petrochemical sector. This project not only generated a positive impact on brand perception and customer satisfaction, but it also boosted innovation and sustainable growth of the company.

The collaboration between Esenttia Colombia and Izo demonstrates the transformative power of customer-centric strategy and innovation in business management. By redesigning its value proposition with a comprehensive, customer-focused approach, Esenttia has demonstrated its ongoing commitment to excellence and sustainability in the plastics industry.