Hinojosa Packaging Xàtiva, a leader in Spain in the creation of packaging and packaging, partnered with Izo to take its Customer Experience to a new level of excellence. With a mature track record in previous Customer Experience projects, Hinojosa Packaging Xàtiva recognized the importance of continuing to evolve to maintain its position as a reference in the industry. Thanks to Emotional Interaction Design, an innovative methodology from Izo, they embarked on an exciting journey to transform the customer experience and align it with their business strategy.

The first step was to carry out a detailed analysis of the Customer Experience Blueprint at Hinojosa Packaging Xàtiva. This process made it possible to identify key touchpoints and areas of opportunity to improve the customer experience at all stages of their interaction with the company.

Based on the findings of the analysis, Hinojosa Packaging Xàtiva and Izo worked together to implement Emotional Interaction Design. This methodology focused on understanding and empowering customer emotions at every point of contact, from first contact to post-sales. Significant emotional interactions were designed that left a lasting impression on customers and strengthened their connection with the brand.

The result was a transformed customer experience aligned with Hinojosa Packaging Xàtiva's business strategy. Customers experienced greater satisfaction and emotional attachment to the brand, which resulted in greater loyalty and retention.

The collaboration between Hinojosa Packaging Xàtiva and Izo in the Emotional Interaction Design was a real success. By focusing on customer emotions and designing meaningful interactions, Hinojosa Packaging Xàtiva was able to differentiate itself in a competitive market and strengthen its position as a leader in the creation of packaging in Spain. This story highlights the transformative power of innovation in Customer Experience and strategic collaboration to drive growth and business success.