Sage, a renowned provider of software solutions for companies worldwide, embarked on an ambitious Innovation and Experience Transformation project in collaboration with Izo. With the objective of improving the relationship with its customers and strengthening its position in the market, Sage España implemented a profitable and efficient relationship model that became the main line of its business strategy.

The Innovation and Transformation of Experience initiative was designed to address the key challenges faced by Sage in the Spanish market. Through a customer-centric approach and strategic collaboration with Izo, Sage sought not only to increase the annual customer renewal rate, but also to improve customer satisfaction and strengthen brand loyalty.

During the project, detailed customer experience analyses were performed at every stage of the lifecycle, from acquisition to retention. Pain points and opportunities for improvement were identified, and innovative strategies and solutions were designed to effectively address them.

One of the main actions undertaken was the implementation of a more profitable and efficient relationship model, which allowed Sage to offer a personalized service adapted to the individual needs of each client. Internal processes were improved and communication with customers was optimized, resulting in greater satisfaction and brand loyalty.

The results speak for themselves. Thanks to the collaboration with Izo and the implementation of the Innovation and Experience Transformation project, Sage managed to increase the annual customer renewal rate by 11%. In addition, customer satisfaction increased significantly, consolidating Sage's position as a leader in the market for business software solutions in Spain.

The partnership between Sage España and Izo demonstrates the transformative power of innovation and customer-focused care. By focusing on improving the customer experience and strengthening relationships with existing customers, Sage has been able to drive growth and success in the competitive business market.