Turbus, one of the leading interurban passenger transportation companies in Chile, recognized the importance of thoroughly understanding the experience of its B2B customers to boost their growth and improve customer satisfaction. In partnership with Izo, Turbus embarked on an ambitious Customer Experience project to understand and improve the Customer Journey in the B2B segment.

Izo's team of experts worked closely with Turbus to conduct a comprehensive study of B2B customer perception. Through the detailed analysis of the Customer Journey, relevant gaps and areas of opportunity were identified to improve the customer experience at every stage of their interaction with Turbus.

During the study, interviews, surveys and data analysis were conducted to understand the needs, expectations, and pain points of Turbus's B2B customers. Key improvement levers were identified and concrete actions were proposed to address them and generate a direct impact on the transformation of the customer experience.

Based on the findings of the study, Turbus implemented a series of initiatives designed to improve the B2B customer experience. Improvements were made to booking and payment processes, communication and customer service were optimized, and relationships with key customers were strengthened.

As a result of this collaboration, Turbus succeeded in transforming the B2B customer experience and significantly improving customer satisfaction and loyalty in this segment. B2B customers experienced greater efficiency, convenience and satisfaction when interacting with Turbus, strengthening the company's position in the market and contributing to its continued growth and success.

Thanks to the partnership with Izo, Turbus was able to consolidate its reputation as a leader in the interurban transportation sector in Chile and continue to provide exceptional experiences to its B2B customers.