Name: Evolución y Uso de las RRSS en el sector bancario (Document in Spanish)
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Evolución y Uso de las RRSS en el sector bancario (Document in Spanish)

Social Networks are already an important part of the life of both users and companies, but this has not always been the case. At IZO, thanks to the time ...

About this publication

Social Networks are already an important part of the life of both users and companies, but this has not always been the case. At IZO, thanks to the time we have been working with these new channels, we have observed the evolution of the presence of different sectors in LATAM from 2010 to 2012. For this study we will focus on the banking sector in countries such as Chile, Mexico, Venezuela, Colombia and Ecuador. Taking into account 29 banking institutions, to define what has been the behavior of users and the evolution of the banks themselves in these new social channels.

Content

The experiences of consumers and the actions of banks in social networks will be observed. Is there a GAP between what some offer and what others demand? What do consumers in the RRSS talk about in this sector? Are banks being innovative? Where are the most active users? What strategy are banks employing in these countries? These are some of the questions we will try to answer.

Content table

Purpose and methodology of the study
What are the financial institutions doing?
What are consumers of financial entities doing in the RRSS?

What is our SMA Benchmark?
Positioning of the Banking Sector in the SMA Benchmark of IZO 2012
General conclusions of the Study
5 tips: computer graphics

Publication authors

About

Carlos Molina

VP Customer & Think, blogger y docente en ESIC/ICEMD.